i. “To stimulate creativity, one must develop the child like inclination for play and the child like desire for recognition” – Einstein ii. Why Creativity? 8 solid reasons:
- Rapid Growth of Competition in Business and Industry
- Effective Use of Human Resources
- Discover New & Better Ways to Solve Problems
- Development of Society
- Builds on the Nature of Knowledge
- Builds on All Disciplines
- Contributes to Effective Leadership
- Enhance the Process of Learning
(Source: Linda Naiman, “Creativity At Work”)

iii. “The highest creativity occurs in well organized environments. Poor organization leads to wasted time and confusion. Confused people are not creative people” – Mike Vance

iv. Myths About Creativity. 6 solid myths…
- Creativity Comes From Creative Types
- Money Is A Creativity Motivator
- Time Pressure Fuels Creativity
- Fear Forces Breakthroughs
- Competition Beats Collaboration
- A Streamlined Organization Is A Creative Organization
(Source: Teresa Amabile, “Harvard Business School”)

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