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FOREWORD BY MINISTER OF SCIENCE, TECHNOLOGY AND INNOVATION

I am pleased to be given an opportunity to pen a few words to mark the launching of Purple Beach^TM: M31QRA^TM System For Practical Creativity Leading To Innovation and Problem Solving.The book is a welcome addition to the repository of books by Malaysian authors which currently has dwell encouragingly on the subject of creative thinking. It is timely that YBhg. Dato’ Ghazi Sheikh Ramli has come up with this new book to inspire us to be more innovative in our outlook.

Innovation is a definite plus for doing business in the 21^st century. In an increasingly borderless world, to survive, indeed to thrive, one needs to be innovative. Innovation is become increasing important in our society and I am confident that Malaysians will embrace innovation as way of life. This is in line with Malaysia’s aspiration to achieve Vision 2020 and to transform the country into a developed nation.

The author has formulated his own M31QRA^TM System for developing innovation. The system offers a new perspective on doing things more creatively and innovatively.

I am sure the readers will not only find the book interesting but will also enhance their potential in the Innovation-Led Economy. I am confident it will also assist in promoting public awareness and understanding of the importance of innovation for a progressive and knowledge society. This is very crucial to our country especially for our younger generation who lead our nation in the future.

Thank you. God bless you.

(DATUK DR. MAXIMUS JOHNITY ONGKILI, JP)

EXTRACT OF PREFACE

I chose the word IQRA because of its profound significance. In the Arabic language, the literal meaning of the verb IQRA is “to read”. It was the first word of the Qur’an, revealed to the Prophet Muhammad (peace be upon him) by the angel Gabriel. In the context of the Holy Qur’an, “to read” has a wider interpretation of seeking knowledge. The 3M’s were added later to provide a more comprehensive approach to creativity. Thus the final abbreviation is chosen as M3IQRA^TM.

The M3IQRA^TM formula consists of:

- Minds Reset

- Motivation

- Methods

- Inquisitiveness and Ingenuity

- Questioning

- Reasoning

- Action

Hence lies the opportunity where Purple Beach appears just at the very right time. To move away from the ‘red ocean’ where killer competition exists, we must move to “Purple Beach”, the M3IQRA^TM System to prepare yourself well enough to be thinking creatively, innovatively and inventively! You could also be solving problems along the way and providing the right solutions as well. Purple Beach, the M3IQRA^TM System really puts you at the right frame of mind and environment to adopt and implement Blue Ocean Strategy.

CTL actually contains all my old/antique collections of village products and consumer electronic items classified into audio, video, multimedia and communications. All the photos that appear at the end of each chapter are from CTL indicating “innovations over time”. I truly believe that old/antique products can be a source of inspiration and insight in the process of developing new products.

EXTRACT OF CONTENTS

There are nearly 600,000 small and medium enterprises in this country. All need to embark on a course of innovation otherwise we’ll have a “me-too” economy. Someone sets up a stall selling nasi lemak and everyone else starts selling nasi lemak too. This is not what we want. So how do we achieve an innovation led economy? Where does innovation come from? It ultimately starts from us, from within.

All of us were born creative. But somehow along the way, as we grow up, we become less and less creative. That has a lot to do with upbringing. At home our parents tell us “don’t do this” and “don’t do that.” Then we go to school and our teachers tell us, “you can’t do this” and “you can’t do that”. This is the “right answer” if you answer differently “its wrong”.

“Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth.”

Peter F. Drucker

“Every day we’re saying, ‘How can we keep this customer happy?’ How can we get ahead in innovation by doing this, because if we don’t, somebody else will.”

Bill Gates

“Learning and innovation go hand in hand. The arrogance of success is to do think that what you did yesterday will be sufficient for tomorrow.”

William Pollard

“Innovation is not the product of logical thought, although the result is tied to logical structure.”

Albert Einstein

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Purple Beach Programs

Change is happening at lightning speed due to advancement in technology, expanding global market and more demanding customers.

You must therefore manage change. Otherwise you will be left behind or perish. You can’t just watch things happen and say ”Wow! what happen?”. You must make things happen. To achieve this, you have to adopt and practice INNOVATION!

Whether you are student, businessman, entrepreneur, academician or government leader, you must consider the following to enhance your value in whatever you are doing.

The following human capital development programs are available for your choice. We can also customize programs according to your specific needs.

•PURPLE BEACH : INNOVATION ESSENTIAL INGREDIENTS

-Understanding Creativity and Innovation – An Introduction

-Think. Create. Communicate – Cultivate The Habit

-Observe. Connect. Discover

- The Next Sense

-Collaborate. Prototype. Commercialise – Be Entrepreneurial

-M3IQRA System – Practical Creativity

Target group: Schools and Universities

•PURPLE BEACH : INNOVATION CONTINUOUS PRACTICE

-Idea Generations for Profit – Wealth Creation

-Mind Reset and Eco-System – Be Passionate and Daring

-Innovation & Commercialisation – Problem Solving & Decision Making

-New Product Development – Be The First & Different

-M3IQRA System – Innovation In Action

Target group: Middle Management and Entrepreneurs

•PURPLE BEACH : INNOVATION ADVANCE APPLICATION

-Managing Innovation and Problem Solving – Seminar & Case Study

-Managing Innovation for Survival and Growth – Seminar, Case Study & Workshop

Target group : Directors, CEOs, Senior Management & Entrepreneurs

For enquiries, please do not hesitate to contact us.
We love sharing with you and your ideas and together we can collaborate for mutual benefits.

Akademi Iqra’ Sdn Bhd
Suite E-13-16, Block E, Level 13,
Plaza Mont’ Kiara,
No. 2 Jalan Kiara,
50480 Kuala Lumpur

Tel: 603 – 6201 1928 / 6201 2928
Fax: 603 – 6201 9928
Email: connect@ghazi.com.my

Website: www. akademiiqra.com / www.ghazi.com.my